Our Story

Jeff Pratt began his jewelry career as the delivery boy in his father’s jewelry store in 1980. Since that time, Jeff has experienced virtually every aspect of the jewelry trade. Through JPratt Designs, Jeff has provided his clients with breathtaking designer jewelry. In partnership with his wife Jennifer, since 1988, Jeff has built a solid reputation based on one single principle — integrity. Honesty in their representation, providing the highest quality gems and precious metals, creating stunning and unique designs, along with quality service are the characteristics Jeff and Jennifer have built their business on. Outside of his passionate jewelry pursuits, Jeff’s focus is his faith and family. He is a devoted husband to Jennifer and the loving father of two beautiful daughters. He is a former United States Marine reservist, a former shepherding elder in his church and is actively involved in his children’s lives.

Jennifer Pratt graduated from Texas Tech University with an Advertising degree in 1983. From college, she went on to manage various banking branches in Dallas, Texas. In 1986, Jennifer joined a team for an international consumer products company. With these experiences in the business world, she became a natural in sales and business management. Jennifer joined Jeff in 1988 to form JPratt Designs. Jennifer’s caring personality and genuine desire to serve others has been integral to JPratt Designs’ success. Her design talents combined with her heart for people make for a truly remarkable jewelry buying experience. Jennifer is the devoted mother of two beautiful daughters that are the highest priority in her life next to Jeff. She has loved watching them venture into adulthood with their own careers and relationships. She loved supporting Jeff in his role as shepherding elder and enjoys staying involved in her Bible Studies. She loves her house full of antiques, dogs, cats, family and friends.

Lindsey Lomax works in several areas at JPratt Designs. She serves as the Advertising/Marketing Director, oversees the Operations and contributes to the Sales Department. She graduated from the University of Oklahoma with a Bachelor of Arts in Advertising and uses her education along with her design skills and passion for creativity to maintain and enhance the company’s brand. She also is thrilled to work with clients and manage the daily operations of the business. She loves building relationships with each client and enjoys keeping up with them over the years. Having known Jeff and Jennifer for most of her life, she believes it to be such a blessing to now work with them every day. Lindsey began as a part-time employee in 2007 and transitioned into a fulltime employee for them in 2009. She loves using her gifts in design and advertising to complement the character and success that JPratt Designs has already established. Outside of her career, Lindsey is passionate about people and relationships. She loves spending time with her family and friends and treasures her husband Josh, and son, Knox. In her spare time, she enjoys travelling, running/fitness and time spent with her dog, Ruger.