Our Story

JPratt Designs has been providing its clients with diamonds and fine jewelry since 1988. Throughout that time, Jeff and Jennifer Pratt have earned a solid reputation for excellence in quality and design among both their peers and the clientele they serve. The name JPratt Designs has become synonymous with jewelry of beauty, quality, and detail. Every creation is handmade and one-of-a-kind. The look and feel of each piece is timeless, complete with intricate details and master craftsmanship.

From a humble beginning, JPratt Designs has grown and serviced thousands of individuals, creating superior client satisfaction! With a focus on long term relationship and repeat business, Jeff and Jennifer are now also serving their “second” and “third” generations of clientele.

Meet the Staff

Jeff Pratt

Jeff Pratt began his jewelry career as the delivery boy in his father’s jewelry store in 1980. Since that time, Jeff has experienced virtually every aspect of the jewelry trade. Through JPratt Designs, Jeff has provided his clients with breathtaking designer jewelry. In partnership with his wife Jennifer, since 1988, Jeff has built a solid reputation based on one single principle — integrity. Honesty in their representation, providing the highest quality gems and precious metals, creating stunning and unique designs, along with quality service are the characteristics Jeff and Jennifer have built their business on. Outside of his passionate jewelry pursuits, Jeff’s focus is his faith and family. He is a devoted husband to Jennifer, the loving father of two beautiful daughters, an avid hunter and fisherman, a travel enthusiast, a former United States Marine reservist, a former shepherding elder in his church and is actively involved in his children’s lives.

Jennifer Pratt

Jennifer Pratt graduated from Texas Tech University with an Advertising degree in 1983. From college, she went on to manage various banking branches in Dallas, Texas. In 1986, Jennifer joined a team for an international consumer products company. With these experiences in the business world, she became a natural in sales and business management. Jennifer joined Jeff in 1988 to form JPratt Designs. Jennifer’s caring personality and genuine desire to serve others has been integral to JPratt Designs’ success. Her design talents combined with her heart for people make for a truly remarkable jewelry buying experience. Jennifer is the devoted mother of two beautiful daughters that are the highest priority in her life next to Jeff. She has loved watching them venture in their own entrepreneurial successes. She is a fitness enthusiast and active in her daughters’ lives. She loved supporting Jeff in his role as shepherding elder and enjoys staying involved in her Bible Studies. She loves her house full of antiques, dogs, cats, family and friends.

Lindsey Smith

Lindsey Smith serves as JPratt Designs’ Operations & Advertising/Marketing Director. She graduated from the University of Oklahoma with a Bachelor of Arts in Advertising, and uses her education along with her design skills and passion for creativity to maintain and enhance the company’s brand. She also is thrilled to work with clients and manage the daily operations of the business. She loves building relationships with each client and enjoys keeping up with them over the years. Having known Jeff and Jennifer for most of her life, she believes it to be such a blessing to now work with them every day. Lindsey began as a part-time employee in 2007 and transitioned into a full-time employee for them in 2009. She loves using her gifts in design and advertising to complement the character and success that JPratt Designs has already established. Outside of her career, Lindsey is passionate about people and relationships. She loves spending time with her family and friends and treasures her students at church — walking alongside them as they grow and navigate life. In her spare time, she enjoys travelling, running/fitness and time spent with her dog, Hank.

Elyssa Ketchersid

Elyssa Ketchersid began her artistic endeavors at the University of Texas at Austin. There she studied art and was drawn to 3D design. She transferred to Austin Community College where she studied welding and jewelry design in their specialized programs. Elyssa got her first job as a jeweler working for a local company in Austin while she created and sold her own jewelry on the side. She uses the skills that she learned in Austin to help JPratt bring their designs to life. Creating beautiful things is a passion of Elyssa’s and she tries to carry that into all aspects of her life, whether it be sculpting, painting, drawing, or just everyday life. She enjoys learning new things and is always in search of the next adventure in life. She has loved her newest adventure into the JPratt family and is so thankful for the generous spirit of all those that work here. Elyssa loves spending time with her family and treasures their close relationships. She is passionate about seeking and seeing the Lord in her daily life.

Statement of Faith

This is a Kingdom Business.

We have given this company to the Lord and it is His.

“Whatever you do, work at it with all your heart, as working for the Lord, not for men...” — Colossians 3:23